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ABOUT

Cindy R Villarraga

With over 20 years of experience in public relations, marketing, and business consulting, I help individuals and organizations communicate with purpose, clarity, and strategic impact. My work focuses on building authentic visibility—not through hype, but through truth-driven narratives and bold positioning. I’ve collaborated across sectors like education, health, media, government, and social impact, guiding clients through pivotal moments and opportunities. With a global mindset, bilingual fluency (English/Spanish), and a deep respect for cultural nuance, I partner only with people who lead with integrity and are committed to making a meaningful difference through their message and mission.

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Cindy R Villarraga

Media Relations
Media Relations

Amplifying Your Story to the Right Audience Media coverage shapes public perception and builds credibility. I help organizations and leaders...

Reputation Management
Reputation Management

Your reputation is your most valuable asset. In today’s fast-paced media environment, public perception can shift quickly, and negative narratives...

Crisis Communication
Crisis Communication

Protecting Your Reputation When It Matters Most In times of crisis, how you communicate can determine the long-term health of...

Strategic Communication
Strategic Communication

Connecting Your Message to Your Audience with Purpose Strategic communication is more than delivering information — it’s about shaping perception,...

Content Creation
Content Creation

Crafting Compelling Stories That Connect and Inspire Content is more than words or visuals — it’s the bridge between your...

Social Media Management
Social Media Management

Building Meaningful Connections Through Social Media Social media is more than posts and likes — it’s a platform to engage,...

Custom Projects & Retainers Available

Let’s design a solution that fits your goals whether you're looking for a single campaign or ongoing support.

Ready to elevate your visibility?

Let’s Talk

Featured Publication

I Am Valentina: A Story for Dreaming Women

Valentina is a sensitive, intelligent woman with a good heart and, above all, a dreamer: she wants to become someone in life, help others, and find love. What are the difficulties and challenges that all Latin women have to face to achieve this? What do we need to survive in a man’s world?

Welcome to a real-life fairy tale — with lawyer robots, lions who go to the gym, scarecrows who dance at the club, friends who aren’t witches but can still read your mind, and wizard veterinarians who help you ask life’s most important questions.

Get It Now

Case Studies

Work That Speaks

“Innovation for All” Summit

Client: Public Policy Think Tank

Result: 15M+ impressions & full event coverage

Voices of Change

Client: Nonprofit in Education Sector

Result: +200% media visibility in 3 months

WIPR 940AM Interview Series

Client: Authors & Cultural Leaders

Result: Expanded Latin community reach

Healthcare Awareness

Client: Health Awareness Campaign

Result: 3M+ impressions, driving national awareness.

Social Impact & Advocacy

Client: Public Policy Think Tank

Result: 15M+ impressions & full event coverage

Corporate Reputation

Client: Global Manufacturing Firm

Result: 3M+ impressions, sparked national conversation

Our events

Where Strategy Meets Presence

Youth Voices in Literature: Stories of Tomorrow

Young authors share their experiences, challenges, and hopes…

September 25, 2025 - September 30, 2025
11:00 am - 5:00 pm
Women’s Voices, Women’s Stories

Hosted by Cindy R. Villarraga, this edition of…

October 15, 2025
12:00 pm - 4:00 pm
Stories That Transform: A Literary Conversation

Join Cindy R. Villarraga for a special edition…

October 1, 2025
11:00 am - 5:00 pm
Culture Unites Us – Arts & Music for Change

A vibrant celebration of Puerto Rican culture, Culture…

October 18, 2025 - October 22, 2025
6:00 pm - 9:00 pm
Healthy Futures – Community Health Awareness Fair

Healthy Futures is a family-centered fair designed to…

December 19, 2025 - December 25, 2025
10:00 am - 2:00 pm
Voices of the Barrio – A Community Dialogue

This event creates a safe space for residents,…

January 20, 2026
5:00 pm - 7:00 pm
Executive Statement – Leading with Clarity

When national media scrutiny escalated quickly, leadership needed…

December 17, 2025 - December 19, 2025
12:00 pm - 4:00 pm
Community Briefing – Rebuilding Bridges

After a reputational setback created tension between an…

December 9, 2025 - December 11, 2025
6:00 pm - 8:00 pm
Press Conference – Restoring Trust After a Crisis

A major organization came under fire for a…

December 1, 2025 - December 6, 2025
11:00 am - 3:00 pm
Music for Justice – A Cultural Concert with Purpose

Music has always been a force for unity…

November 5, 2025 - November 15, 2025
11:00 am - 5:00 pm
Voices for Change – Advocacy Through Art

Social issues like equity, justice, and human rights…

October 7, 2025 - October 11, 2025
5:00 pm - 8:00 pm
Voices of Heritage – Celebrating Puerto Rican Identity

Puerto Rico’s cultural heritage is rich and diverse,…

September 26, 2025 - September 30, 2025
6:00 pm - 9:00 pm
Crisis Response Press Event – Public Safety Statement

When misinformation began to spread during a major…

January 14, 2026 - January 16, 2026
9:00 am - 11:00 am
Media Briefing – Healthcare Innovation Launch

This media briefing was created to give voice…

October 24, 2025
3:00 pm - 4:30 pm
Press Conference – “Voices for Education”

Cindy organized this press conference to highlight an…

August 21, 2025 - September 19, 2025
11:00 am - 3:00 pm
The Leadership Roundtable – Shaping Policy Through Communication

Cindy created The Leadership Roundtable as a space…

July 10, 2026 - August 12, 2026
9:00 am - 11:00 am
Voices of Leadership – Women Driving Change

Cindy organized Voices of Leadership to spotlight the…

June 18, 2026 - June 19, 2026
5:00 pm - 6:30 pm
Future Leaders Forum

Cindy designed the Future Leaders Forum to create…

May 26, 2022
10:00 am - 12:30 pm
Leadership Training Through Football

Cindy believes sports are a powerful platform for…

November 21, 2025
4:00 pm - 6:00 pm
Cancer Treatment Awareness Training

Cindy understands that cancer treatment conversations are some…

December 2, 2026
10:00 am - 1:00 pm
Empowering Community Workers

Cindy recognizes that community workers are often the…

November 6, 2025
9:30 am - 12:30 pm

Ready to Make an Impact?

Let’s shape the message, moment, or movement that matters most to you. Whether you're launching a campaign, managing visibility, or telling your story — strategy starts here.

Upcoming Webinar

Building Thought Leadership

Join Cindy R. Villarraga to learn how to position yourself or your…

January 20, 2026
6:00 pm - 8:00 pm (EST)
Cindy R Villarraga
Online via Zoom
Register Now
Community Engagement Strategies

In this webinar, Cindy will share her proven strategies for effective community…

September 17, 2025
6:00 pm - 8:00 pm (EST)
Cindy R Villarraga
Online via Zoom
Register Now
Craft a Message That Moves People

Learn how to position yourself or your organization with clarity, authenticity, and…

October 30, 2025
6:00 pm - 8:00 pm (EST)
Cindy R Villarraga
Online via Zoom
Register Now
Mastering Media Relations

Join Cindy R. Villarraga for an insightful webinar on how to craft…

November 10, 2025
11:00 am - 12:30 pm (EST)
Cindy R Villarraga
Online via Zoom
Register Now

Our Blogs

Stories That Shape Influence

Puerto Rican Language: The Voice of Our Identity
The Heart of Puerto Rico: Celebrating Our Culture
A Healthcare Campaign That Made a Difference: “Healthy Futures”
Two Events That Show Why Strategy Turns Moments Into Impact
Finding Your Voice: How Strategic Messaging Shapes Reputation
The Art of Positioning: Making Your Brand Stand Out in a Crowded Market
Why Consistency is the Secret to a Strong Personal Brand
How Leaders Can Use Storytelling to Strengthen Their Brand
Turning Chaos into Clarity: How to Lead During a Crisis